Rolex Oyster Perpetual Day Date, Ref 1803 in Pink Gold, Circa 1973
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Welcome to the Rolex Day-Date history: here we will tell the story of how a legend was born. In 1956 Rolex presents one of its most successful and most popular watches ever: the DAY-DATE, the first chronometer wristwatch which is self-winding, waterproof and comprehensively indicates the date and the day of the week. The Day-Date represented a worldwide innovation: it was the first watch to indicate the date in the three o’clock position, and the day of the week in the 12 o’clock position.
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